Innovation by Designhttps://weatherhead.case.edu/events/detail?eid=652Designing and delivering unique experiences is a next-frontier growth strategy, replacing mere product selling. Apple and Kodak have transformed hardware products to experiences that meet the needs (often unarticulated) of consumers. Even companies like IBM and UPS have transformed their organizations to provide end-to-end industrial solutions, focusing on customer experiences rather than products. Companies that pursue an experience-oriented strategy deepen relationships with customers, expand control over the value chain and change the value proposition of their products and services.
Implementing such a strategy is a daunting challenge because of the dramatic shift required in managerial, technical and organizational thinking. Through case studies and interactive discussion, participants will learn key differences between product-oriented logic and experience-oriented logic and how to mobilize internal resources for the shift. They will learn key organizing principles, technological infrastructure and organizational change strategy for success.
James Van Doren
Innovation by Design
Weatherhead Executive Seminars
||Tuesday, Feb. 27, 2007 from 9 a.m. to 4:30 p.m.
||Sponsored by: Weatherhead Executive Education
Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.
Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.