Finding the Market's Sweet-Spothttps://weatherhead.case.edu/events/detail?eid=651Innovation is not about new technology. It is about relevance. It is about developing customer insights in the context of market forces and technology to identify opportunity. In many cases, the opportunity has not been previously defined, either by the market, or the user. This seminar will help you unlock the secrets that lead to these opportunities, help you mine for the unarticulated wants and needs of your customers, and convert that knowledge into marketplace success.
Lee Green, Worldwide Director, IBM Design Strategy and Brand Experience, will share insights from his 25 years of experience leading efforts to develop innovative products that achieve marketplace success. Learn about IBM’s design methodology, a process that relies heavily on observation and then market and user validation and iteration, and apply this framework to your business to achieve real business results.
James Van Doren
Finding the Market's Sweet-Spot
Weatherhead Executive Seminars
||Thursday, March 1, 2007 from 9 a.m. to 4:30 p.m.
||Sponsored by: Weatherhead Executive Education
Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.
Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.