Product Innovation | Weatherhead

Product Innovation

Creating Markets Your Customers and Competitors Never Imagined

There are many paths to innovation. In this seminar participants learn a structured process called time-to-insight to increase the odds of cultivating innovation, from creating breakthrough products to modifying business models and processes to stay ahead of the game. The process and its variants have been used to develop innovative products in industries as diverse as batteries, medical devices and household paints. See how to identify and restate customers’ unstated needs and configure products competitors would find difficult to conceive. At the core of this process is a framework called Outcome to Objective that is used in premier MBA programs. It guides the rephrasing of customer needs, including unstated ones, in a fashion that allows visualization of multiple value delivery options that are dramatically different from conventional approaches. In addition, learn to develop product configurations that take advantage of off-the-shelf capabilities and simple re-orientation of existing value delivery mechanisms to maximize profitability. This process, called “smart innovation” will lead to innovative products with much less risk or dependence on R&D. We will also discover how successful companies organize for innovation that requires thinking outside the traditional structures. The seminar involves mini-workshops, case studies and lectures.

Fee: Yes

Contact Information:
James Van Doren
Executive Education
Phone: 216-368-6413
Fax: 216-368-0200

Website Resources:
Product Innovation: Creating Markets Your Customers and Competitors Never Imagined
Weatherhead Executive Seminars
Tuesday, Nov. 21, 2006 from 9 a.m. to 4:30 p.m.
Sponsored by: Executive Education

Related Events

Loading events…

Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.

Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.