B2B Marketinghttps://weatherhead.case.edu/events/detail?eid=590In the world of business markets, demonstrating and delivering value to the customer’s specifications are critical. This program focuses on distribution and pricing strategies that strengthen your competitive position. Distribution is a major factor in buyer decision-making, yet it is often done by intermediaries outside of a company’s full control. Learn how to identify the functions served by these intermediaries, and align the business objectives and goals of your firm with theirs in ways that add value to your product offering. Second, discover pricing methods that shift customer focus from cost to value. Through expert-led analysis and dynamic discussion, this session will provide you with the tools for identifying practical solutions to strategic challenges in B2B markets.
James Van Doren
Weatherhead Executive Seminars
||Thursday, Oct. 26, 2006 from 9 a.m. to 4:30 p.m.
||Sponsored by: Executive Education
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.