Media Relationshttps://weatherhead.case.edu/events/detail?eid=585An organization’s image can be built or destroyed in the media. The ability to represent oneself and one’s organization positively, clearly and honestly in the media is a key business skill. This comprehensive media training seminar develops the insight, communications capability and confidence to deal effectively with the media during everyday business activities and in crisis situations.
Multi-media mock interviews and press conferences will give volunteers real-world, on-camera experience. Individual critiques, coaching and training will guide them in developing a skill set and sense of confidence to work effectively with the media. All attendees will learn the steps to prepare a crisis communication plan to meet the challenges and speak positively to issues during the crisis situation.
James Van Doren
Weatherhead Executive Seminars
||Thursday, Oct. 5, 2006 from 9 a.m. to 4:30 p.m.
||Sponsored by: Executive Education
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.