Media Relations

Image, Positioning and Crisis Control

An organization’s image can be built or destroyed in the media. The ability to represent oneself and one’s organization positively, clearly and honestly in the media is a key business skill. This comprehensive media training seminar develops the insight, communications capability and confidence to deal effectively with the media during everyday business activities and in crisis situations. Multi-media mock interviews and press conferences will give volunteers real-world, on-camera experience. Individual critiques, coaching and training will guide them in developing a skill set and sense of confidence to work effectively with the media. All attendees will learn the steps to prepare a crisis communication plan to meet the challenges and speak positively to issues during the crisis situation.

Fee: Yes

Contact Information:
James Van Doren
Executive Education
james.vandoren@case.edu
Phone: 216-368-6413
Fax: 216-368-0200

Website Resources:
Media Relations
Weatherhead Executive Seminars
Thursday, Oct. 5, 2006 from 9 a.m. to 4:30 p.m.
Sponsored by: Executive Education

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