Understanding Your Changing Market

Looking at the World through the Lens of Generational Cohorts

Whether you are a doctor, nurse, health care administrator, or consultant to the health care industry, looking at the market through the lens of cohorts is a different perspective. Historically in marketing we defined patients or customers from a generational perspective such as the year in which they were born. The emerging view in marketing, however, is far more complex and insightful. We now are profiling people based on the cohort to which they belong.

Fee: Yes

Contact Information:
James Van Doren
Executive Education
james.vandoren@case.edu
Phone: 216-368-6413
Fax: 216-368-0200

Website Resources:
Understanding Your Changing Market
Friday, April 13, 2007 from 8:15 a.m. to 3:45 p.m.
Sponsored by: Executive Education

Related Events


Loading events…

Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.

Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.