Building, Marketing, and Financing Consumer Value in Healthcarehttps://weatherhead.case.edu/events/detail?eid=553Consumer directed healthcare is coming - probably sooner than we think - and it will change everything. The basis for management decisions in this new world will concern creating perceived value in both the selection of a health plan and the choice of actual health care services. This seminar will explore current and future ways to build real value, how to make sure perceptions match reality for customers and where to find the cash to make all of this work.
James Van Doren
Building, Marketing, and Financing Consumer Value in Healthcare
||Friday, April 20, 2007 from 8:15 a.m. to 3:45 p.m.
||Sponsored by: Executive Education
Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.
Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.