Building, Marketing, and Financing Consumer Value in Healthcare

Consumer directed healthcare is coming - probably sooner than we think - and it will change everything. The basis for management decisions in this new world will concern creating perceived value in both the selection of a health plan and the choice of actual health care services. This seminar will explore current and future ways to build real value, how to make sure perceptions match reality for customers and where to find the cash to make all of this work.

Fee: Yes

Contact Information:
James Van Doren
Executive Education
james.vandoren@case.edu
Phone: 216-368-6413
Fax: 216-368-0200

Website Resources:
Building, Marketing, and Financing Consumer Value in Healthcare
Friday, April 20, 2007 from 8:15 a.m. to 3:45 p.m.
Sponsored by: Executive Education

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