Pricing: The Key to Improving Profits in Tough Markets

A small improvement in price drives more money to the bottom line than much larger improvements in virtually any other aspect of a business. Yet few companies invest the time, energy and talent to fully utilize this powerful lever. In this seminar, learn how to position your pricing based on insights about your customers and the value they draw from your product or service. Through discussion, lecture and interactive working sessions, these simple, straightforward pricing tools achieve surprisingly large and sustainable positive results.

Fee: Yes

Contact Information:
James Van Doren
Executive Education
james.vandoren@case.edu
Phone: 216-368-6413
Fax: 216-368-0200

Website Resources:
Pricing: The Key to Improving Profits in Tough Markets
Wednesday, April 12, 2006 from 9 a.m. to 4:30 p.m.
Sponsored by: Weatherhead Executive Education

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