Pricing: The Key to Improving Profits in Tough Marketshttps://weatherhead.case.edu/events/detail?eid=376A small improvement in price drives more money to the bottom line than much larger improvements in virtually any other aspect of a business. Yet few companies invest the time, energy and talent to fully utilize this powerful lever. In this seminar, learn how to position your pricing based on insights about your customers and the value they draw from your product or service. Through discussion, lecture and interactive working sessions, these simple, straightforward pricing tools achieve surprisingly large and sustainable positive results.
James Van Doren
Pricing: The Key to Improving Profits in Tough Markets
||Wednesday, April 12, 2006 from 9 a.m. to 4:30 p.m.
||Sponsored by: Weatherhead Executive Education
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