Building Strong Brandshttps://weatherhead.case.edu/events/detail?eid=360Fact: Strong, well-managed brands are critical to differentiating products in an intensely competitive marketplace. Reality: Few organizations understand how to build on organizational strengths to create strong brand equity and customer loyalty. This course provides frameworks for exploring and applying comprehensive strategies that leverage your organization’s products, people and processes to build brand equity that makes a difference. Explore the linkages between customer satisfaction, brand equity, revenue growth and profitability. In-depth discussions will focus on developing sustainable brand equity in both the product and service markets.
James Van Doren
Building Strong Brands
||Tuesday, March 7, 2006 from 9 a.m. to 4:30 p.m.
||Sponsored by: Weatherhead Executive Education
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.