Market Research Series I | Weatherhead School at Case Western Reserve University

Market Research Series I

Weatherhead Marketing Club Event


Weatherhead Marketing Club in collaboration with TOBII Technology present an information session about use of Eye Tracking Technology in Marketing Field.

Eye tracking provides unique methods to understand consumer responses and user behavior. It unveils information normally missed with other testing methods and gives clear objective results.

Tobii offers hardware and software solutions for effective eye tracking testing on a range of different media such as websites, software, computer games, newsletters, e-mail campaigns, interactive TV, mobile devices, physical products, print ads, TV commercials and shopping shelves.


Monday, Nov. 22, 2010 from 2 p.m. to 3:30 p.m.
Room 401, Peter B. Lewis Building
11119 Bellflower Road
Cleveland, OH 44106-7235
United States
Speaker(s): Amanda Hammill
Sponsored by: TOBII Technology
Registration for this event has closed


Related Events

Loading events…

Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.

Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.