Basic Marketing Strategies for Healthcare Organizations

The purpose of this seminar is to discuss effective marketing strategies for healthcare organizations. The nature of marketing and the “marketing mix” decision elements common to product companies are presented as they apply to the healthcare industry. The nature of a market-based planning approach for determining the organization’s competitive differential advantage is presented.

Fee: Yes

Contact Information:
James Van Doren
Executive Education
Phone: 216-368-6413
Fax: 216-368-0200

Website Resources:
Basic Marketing Strategies for Healthcare Organizations
Friday, Dec. 8, 2006 from 8:15 a.m. to 3:45 p.m.
Sponsored by: Executive Education

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