Basic Marketing Strategies for Healthcare Organizationshttps://weatherhead.case.edu/events/detail?eid=211The purpose of this seminar is to discuss effective marketing strategies for healthcare organizations. The nature of marketing and the “marketing mix” decision elements common to product companies are presented as they apply to the healthcare industry. The nature of a market-based planning approach for determining the organization’s competitive differential advantage is presented.
James Van Doren
Basic Marketing Strategies for Healthcare Organizations
||Friday, Dec. 8, 2006 from 8:15 a.m. to 3:45 p.m.
||Sponsored by: Executive Education
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