Basic Marketing Strategies for Healthcare Organizations

The purpose of this seminar is to discuss effective marketing strategies for healthcare organizations. The nature of marketing and the “marketing mix” decision elements common to product companies are presented as they apply to the healthcare industry. The nature of a market-based planning approach for determining the organization’s competitive differential advantage is presented.

Fee: Yes

Contact Information:
James Van Doren
Executive Education
james.vandoren@case.edu
Phone: 216-368-6413
Fax: 216-368-0200

Website Resources:
Basic Marketing Strategies for Healthcare Organizations
Friday, Dec. 8, 2006 from 8:15 a.m. to 3:45 p.m.
Sponsored by: Executive Education

Related Events


Loading events…

Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.

Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.