Columbus Alumni Event - Frontline Engineering: The Achilles Heel of Modern Organizations

*Rescheduled due to power outage affecting downtown in February.

Frontline Engineering: The Achilles Heel of Modern Organizations


JagdipSingh - Professor, Design & Innovation


Jagdip Singh, PhD
AT&T Professor
Professor, Design & Innovation
Weatherhead School of Management

Professor Singh's talk will draw on this theme of engineering for success (ES) and center on front lines for focus.

He will present his work on challenges of last mile and first mile engineering of marketing frontlines as well as evidence of payoffs for organizations that effectively harness and cultivate capabilities for frontline engineering.


Thursday, May 22, 2014
:00 PM to 8:00 PM

The Athletic Club of Columbus
136 East Broad Street
Columbus, OH 43215
Contact Cheryl Lauderdale at or 216-368-5101 if you have any questions.

Thursday, May 22, 2014 from 6 p.m. to 8 p.m.

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