Innovate for a Better World: Insights and Stories from the Nike Journey
A Talk by Darcy Winslow
Sponsored by: The Fowler Center for Sustainable Value
Speaker(s): Darcy Winslow
Date & Time: Wednesday, April 28, 2010 from 5 p.m. to 6:30 p.m. (Eastern)
Darcy Winslow will share the Nike story from her perspective and role in the journey toward a higher level of sustainability. Her talk is the first lecture in the Fowler Center Speaker Series, which will bring the best practitioners in business and sustainability to the Weatherhead School of Management.
For more than 20 years Winslow held senior positions and led several aspects of Nike’s business and strategic initiatives (not in Corporate Responsibility) and consistently found ways to use values to create value. In her Fowler Center talk, she will bring to life the various approaches used to engage and inspire Nike employees and partners throughout the value chain to take action—from her early Nike days of being the first woman product developer within the footwear business to her work and experience with their contract manufacturing partners throughout Asia. The critical factors through the years, she will explain, were personal commitment, experimentation (and failure), collaboration, innovation, persistence and above all humbleness.
“Sustainability, in its simplest form,” she explains, “is the capacity to endure. This is predicated on communities and businesses – enterprises of all sizes – to operate not at the expense of the future, but in favor of our future.”
In the spirit of one of Nike’s most famous mantras, There Is No Finish Line, Winslow’s message calls for us to sustain the integration of equal parts innovation and inspiration in all that we do to further progress toward a sustainable and regenerative future.
A more comprehensive biography of Winslow is below.
The Fowler Center for Sustainable Value
216 368 2160
Darcy Stallings Winslow, Founder
Designs for a Sustainable World Collective, LLC www.dswcollective.com
Darcy Winslow has been a pioneer and active practitioner of sustainability frameworks and principles, exploring and experimenting with the application of these to all aspects of business. Darcy worked at Nike, Inc. for over 20 years and held several senior management positions within the business.
Integrating Sustainability into the Business. In 1999, Darcy Winslow spearheaded a major sustainability initiative at Nike to ensure that the creation of the world's most recognizable brand of athletic-wear was also the most socially responsible and environmentally friendly. Darcy Winslow is one of the foremost hands-on experts on the process of steering a large and successful company toward more environmental and financial sustainability.
Sustainability from the Top Down. Winslow is an Executive-in-Residence and Senior Lecturer at the MIT Sloan School of Management, Program Director for Willamette University’s Sustainable Enterprise Program, and the founder of Designs for a Sustainable World Collective, LLC, a firm that focuses on the development of practical yet aggressive strategies for organizations to create and adopt more sustainable and ultimately regenerative business practices. In addition, she has recently accepted an Adjunct Faculty position with the Center for Creative Leadership.
Sustainable Inspiration. Winslow participated in the 2009 Inspire Antarctic Expedition, hosted by British Petroleum and led by polar explorer, Robert Swan, and will be returned in the spring of 2010 as part of 2041’s Leadership On The Edge program. She played a vital role in helping shape the program activities and bringing depth and experience to the Climate Change dialogue and vulnerability of natural resources and ecosystems. The expedition engaged climate scientists, business leaders, youth leaders, and polar experts to collaborate in unprecedented ways to understand the roles we play as citizens, members of corporations or universities, and community leaders.
Winslow received her BS in exercise science and MS in exercise physiology and biomechanics, and is a 2003 graduate of the Stanford Executive Program. She currently serves on the Board of Advisors for NorthWest Earth Institute; and the Board of Directors for Portland Oregon Sustainability Institute, Greenopolis, The Cloud Institute for Sustainability Education, and the Council for Responsible Sport. She serves on the Board of Directors for Ziba Design, Inc., is an active member of the Society for Organizational Learning and Sustainability Consortium.
She is a lifelong athlete and enjoys traveling the world.
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.