xLab Quarterly Roundtable | Weatherhead School at Case Western Reserve University

xLab Quarterly Roundtable

Understanding Digital Twins' Role in Digital Transformation

In the world of digital transformation, a digital twin is a digital representation of a physical asset, object, or even manufacturing process. Increasingly, companies are beginning to use digital twins to predict individual users and their behaviors. Combined with artificial intelligence, blockchain, and IoT, digital twins hold enormous potentials for digital innovations of traditional firms in all sectors. 

At the same time, there are many misunderstandings on exactly what digital twins are and what they can do. At our quarterly meeting, we will discuss what digital twins are, where they are going, and how firms can leverage them with other digital technologies for digital transformation.

Our speakers will discuss specific solutions and case studies of using digital twins.


Amol Adgaonkar
Amol Adgaonkar of the Manufacturing Industry team at Microsoft will share case studies on Azure Digital Twins. The IoT platform creates a digital representation of an environment to drive new products, optimize operations and costs, and enhance customer experiences.


Stefan Seidel, PhD
Stefan Seidel, PhD, is Professor and Chair of Information Systems and Innovation at the Institute of Information Systems at the University of Liechtenstein. His research focuses on digital innovation and transformation in organizations and society.


Youngjin Yoo, PhD
Youngjin Yoo, PhD, is the Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship, Professor of Information Systems at the Weatherhead School of Management, and founder and faculty director of xLab.


Register today and learn why your digital-first strategy should include digital twins!


Additional questions? Contact:

Shirley Reynolds, Director of Operations, xLab

Thursday, Sep. 9, 2021 from 1 p.m. to 2 p.m.
Speaker(s): Stefan Seidel, PhD and Youngjin Yoo, PhD
Sponsored by: xLab
Registration for this event has closed

Related Events

Loading events…

For undergraduate programs: learn more information here or apply now. For graduate programs: request more information or apply now. You can also register for one of over 70 open enrollment courses through Executive Education.

Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.