xLab Quarterly Roundtable | Weatherhead School at Case Western Reserve University

xLab Quarterly Roundtable

Digital Product Innovation

Person using mobile device to access technology
The process of integrating digital technology into a physical product and service is the essence of digital product innovation. It is not just a technological problem, but fundamentally a business model problem as well. It must start and end with a sharply defined user experience and a clearly articulated value proposition. It must be supported by necessary technology infrastructure and organizational capabilities.

Join the dialogue among industry leaders, who have led successful digital product innovations in organizations, to learn the challenges and opportunities of integrating digital technology into product innovation at xLab’s Quarterly Roundtable. These executives and faculty from Case Western Reserve University will share strategies and case studies to help your organization embrace digital technology to drive your business forward. 

Who should attend? CIOs, CTOs, CDOs, product managers, product engineers, product designers, and UX designers. 

Embracing innovative digital technologies in product innovation is vital for future business success!

Registration is required! 

Guest speakers:

Nick Barendt
Executive Director, Institute for Smart, Secure and Connected Systems (ISSACS)

Jim Euchner
Partner, Outside Insight Consulting, LLC
Editor in Chief, Research Technology Management

Varun Nagaraj, PhD '19
Chief Operating Officer, Bidgely Inc.

Moisés Noreña
VP Innovation, Fortune Brands Global Plumbing Group


Youngjin Yoo, PhD
xLab, Director and Professor of Information Systems
Weatherhead School of Management
Case Western Reserve University

Contact Information:

Shirley Reynolds
Director of Operations, xLab

Monday, Dec. 14, 2020 from 1 p.m. to 2:15 p.m.
Speaker(s): Nick Barendt, Jim Euchner, Varun Nagaraj, Moisés Noreña, Youngjin Yoo
Sponsored by: xLab
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