Weatherhead 100 Webinar Series | Weatherhead School at Case Western Reserve University

Weatherhead 100 Webinar Series

Digital Innovation 2.0: What can we learn from GE, Disney+ and Goodyear

Learn how digital technology is fundamentally changing the competitive landscape from Professor Youngjin Yoo. If digital innovation 1.0 was a pure digital play, digital innovation 2.0 will be about leveraging physical assets in creating and capturing value from digital assets. This is exactly where the opportunities lie for traditional firms. Stories of GE, Disney+ and Goodyear offer rich insights on how traditional firms should and should not pursue their digital innovation strategies.

We hope you will join us for this timely and relevant topic! Professor Yoo will be taking qusetions from the audience, so come ready with your questions.

Registration is required. Please visit our registration page to join the discussion!


In addition to his faculty position, Youngjin Yoo is the Director of xLab, a program designed to support industrial native companies on their digital transformation journey through a strategic parntership. Visit xLab, to learn more at about the program.


The Weatherhead 100 webinar series offers businesses operational insights and strategies during these unstable economic times.


Wednesday, Oct. 21, 2020 from 9 a.m. to 10 a.m.
Speaker(s): Youngjin Yoo, PhD, Professor of Information Systems, Dept of Design & Innovation
Sponsored by: Weatherhead School of Management

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