Economics Research Seminar | Weatherhead

Economics Research Seminar

:Local News Online: Aggregators, Geo-Targeting and the Market for Local News

We examine how placement of geo-targeted local news links on Google News affected local news consumption. Using a sample of news visits by 36,876 US households before and after a Google News design change, we find that aggregation increased the level and share of local news consumed online. Magnitudes are modest: consumption of local news among heavy Google News users rose by 25% after the redesign, but from a low base. We find that geo-targeting increased weekly consumption variety and reduced concentration among local outlets. However, we find no evidence for an aggregate increase in variety, suggesting that aggregators play a limited role in product discovery.

Please join the Economics Department for a research seminar.  This event is open to all Case Western Reserve University faculty, Ph.D. students, economic majors and minors, and those interested in economics research.

Contact Information:
Teresa Kabat 
teresa.kabat@case.edu 
216.368.4110

Friday, Nov. 22, 2019 from 12:30 p.m. to 2:30 p.m.
Peter B. Lewis Building, Room 03
11119 Bellflower Road
Cleveland, OH 44106-7235
United States
Speaker(s): Lisa M. George, Ph.D., CUNY
Sponsored by: Economics Department
George Paper

Share:

Related Events


Loading events…

Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.

Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.