Economics Research Seminarhttps://weatherhead.case.edu/events/2019/11/22/economics-research-seminarWe examine how placement of geo-targeted local news links on Google News affected local news consumption. Using a sample of news visits by 36,876 US households before and after a Google News design change, we find that aggregation increased the level and share of local news consumed online. Magnitudes are modest: consumption of local news among heavy Google News users rose by 25% after the redesign, but from a low base. We find that geo-targeting increased weekly consumption variety and reduced concentration among local outlets. However, we find no evidence for an aggregate increase in variety, suggesting that aggregators play a limited role in product discovery.
Please join the Economics Department for a research seminar. This event is open to all Case Western Reserve University faculty, Ph.D. students, economic majors and minors, and those interested in economics research.
Contact Information:
Teresa Kabat
teresa.kabat@case.edu
216.368.4110
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Friday, Nov. 22, 2019 from 12:30 p.m. to 2:30 p.m. |
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Peter B. Lewis Building, Room 03
11119 Bellflower Road
Cleveland, OH 44106-7235
United States
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Speaker(s): Lisa M. George, Ph.D., CUNY |
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Sponsored by: Economics Department |
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George Paper |
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