Economics Research Seminar | Weatherhead School at Case Western Reserve University

Economics Research Seminar

:Local News Online: Aggregators, Geo-Targeting and the Market for Local News

We examine how placement of geo-targeted local news links on Google News affected local news consumption. Using a sample of news visits by 36,876 US households before and after a Google News design change, we find that aggregation increased the level and share of local news consumed online. Magnitudes are modest: consumption of local news among heavy Google News users rose by 25% after the redesign, but from a low base. We find that geo-targeting increased weekly consumption variety and reduced concentration among local outlets. However, we find no evidence for an aggregate increase in variety, suggesting that aggregators play a limited role in product discovery.

Please join the Economics Department for a research seminar.  This event is open to all Case Western Reserve University faculty, Ph.D. students, economic majors and minors, and those interested in economics research.

Contact Information:
Teresa Kabat 

Friday, Nov. 22, 2019 from 12:30 p.m. to 2:30 p.m.
Peter B. Lewis Building, Room 03
11119 Bellflower Road
Cleveland, OH 44106-7235
United States
Speaker(s): Lisa M. George, Ph.D., CUNY
Sponsored by: Economics Department
George Paper


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