Design and Innovation Research Seminar | Weatherhead School at Case Western Reserve University

Design and Innovation Research Seminar

Insights from Integrating a Design Attitude Approach in Organizational Change Initiatives

ABSTRACT: In this talk, Amatullo will share insights from her post-doctoral research of the construct of design attitude and reflect on some of the ways design mindsets and methods are being integrated in organizational change initiatives. She will focus on examples from two ongoing studies. The first one is an ethnographic case she is completing at UNICEF headquarters in New York, that examines an Innovation Fund focused on seed investments in frontier technology. The study offers new insights about the complexity at play in the current landscape of design and innovation initiatives that are introducing new methods and practices and proposing novel solutions that are highly disruptive for the field of international development. The second is an empirical study conducted with researchers from the DESIS Parsons Lab at The New School where the research team investigated the broad uptake of design in government sector agencies in New York for the provision and delivery of new citizen-centric services. In this case, new barriers and opportunities for design to serve as a strategic capability in the public sector were identified.

BIO:  Mariana Amatullo is an Associate Professor of Strategic Design and Management at Parsons School of Design, The New School, New York. She also serves as the co-chair of the Management initiative at The New School, a university-wide effort developing an integrated approach to the conception and delivery of new interdisciplinary research, external partnerships and curricula and co-curricular projects focused on a new vision of management education for the 21st century driven by principles of design, creativity and social justice. Amatullo joined The New School in August 2017 after 16 years at ArtCenter College of Design in Pasadena, California, where she co-founded and led its award-winning social innovation department, Designmatters. As a practitioner-scholar, Amatullo has extensive expertise managing a portfolio of international and national educational projects, research initiatives and publications at the intersection of design, design management and social innovation. Her research engages broadly with questions pertaining to the agency of design in organizational culture; current studies are investigating design and innovation initiatives at UNICEF as well as the adoption and investment of design methodologies in government and the public sector. Amatullo lectures internationally about design and social innovation and serves on a variety of executive and advisory boards in design and the arts, including CUMULUS, the International Association of Colleges and Universities of Art, Design and Media. She is the recipient of the inaugural 2012 DELL Social Innovation Award for Outstanding Social Innovation Education; she is a Global Fellow with the Salzburg Global Semina. Amatullo is the lead editor of LEAP Dialogues: Career Pathways in Design for Social Innovation (with Bryan Boyer, Liz Danzico and Andrew Shea, Designmatters/DAP, 2016) and recently published an open-source digest of the book: LEAP Dialogues: The Educator's Guide (Designmatters, 2017). 

Amatullo holds a Ph.D. in Management (Designing Sustainable Systems) from Case Western Reserve University; an M.A. in Art History and Museum Studies from the University of Southern California, and a Licence en Lettres Degree from the Sorbonne University, Paris, where she also studied Art History at L’Ecole du Louvre. A native of Argentina and the child of a diplomat, Amatullo grew up around the world.

Friday, Sep. 21, 2018 from 10 a.m. to 11:30 a.m.
120 Peter B. Lewis Building
11119 Bellflower Road
Cleveland, OH 44106-7235
United States
Speaker(s): Mariana Amatullo, PhD, The New School, NY
Sponsored by: Design and Innovation Department


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