Reverse Innovation with Vijay Govindarajan | Weatherhead School at Case Western Reserve University

Reverse Innovation with Vijay Govindarajan

"Historically, corporations innovated in a rich country like the US and sold those products in a poor country like India. Reverse innovation is doing exactly the opposite. It is about innovating in a poor country like India and selling those products in a rich country like the US. Reverse innovation is a significant growth opportunity." - Vijay Govindarajan

Vijay (Vee-jay) Govindarajan (go-vin-da-RAH-jin), known as VG, a New York Times and Wall Street Journal Best Selling Author, is widely regarded as one of the world’s leading experts on strategy and innovation. He is the Coxe Distinguished Professor at the Tuck School of Business at Dartmouth College, a new Dartmouth-wide faculty chair. He was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with GE’s CEO Jeff Immelt to write "How GE is Disrupting Itself," the Harvard Business Review (HBR) article that pioneered the concept of reverse innovation — any innovation that is adopted first in the developing world. HBR picked reverse innovation as one of the Great Moments in Management in the Last Century. In the latest Thinkers 50 Rankings, Govindarajan is rated the #1 Indian Management Thinker. VG is a two-time winner of the prestigious McKinsey Award from Harvard Business Review. His latest book is Three Box Solution: A Strategy For Leading Innovation

Reception will follow presentation

No Registration or RSVP Required
Fee: No

Friday, March 24, 2017 from 12:30 p.m. to 2 p.m.
George S. Dively Building - Room 202
11240 Bellflower Road
Cleveland, OH 44106-7166
United States
Speaker(s): Vijay Govindarajan


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