Keithley Lecture Series with Dr. Kamil Michlewski | Weatherhead School at Case Western Reserve University

Keithley Lecture Series with Dr. Kamil Michlewski

Design Attitude: In Search of a Human-Centered Competitive Advantage

Companies like Philips, 3M and PepsiCo are appointing Chief Design Officers.

Designers—acting as founders and entrepreneurs—are launching successful start-ups and new ventures like Airbnb, Nest, Pinterest and Instagram.

NGOs and public sector institutions are applying design thinking and methodology to the big challenges they face.
Design is everywhere, and large and respected organizations are actively promoting design as an integral part of their culture.
In this lecture, Kamil Michlewski, author of Design Attitude, will challenge you to think differently about the unique impact design and designers have on the modern world.

About the Author

Kamil MichlewskiKamil Michlewski was awarded a PhD by the School of Design at Northumbria University, United Kingdom, alma mater of Apple’s Chief Designer Johny Ive and IDEO’s Tim Brown. The academic program was supported by Saïd Business School, University of Oxford. In his academic capacity Michlewski has published on the role of design and designers in organizational settings, tacit knowledge, and aesthetics in organizational learning. He has presented at international conferences including the European Academy of Management, European Group for Organizational Studies, Design Management Institute and European Academy of Design. Michlewski works at The Value Engineers—a strategic brand consultancy based with offices in the U.K. and the U.S. He advises a number of blue-chip clients on issues ranging from global consumer segmentation to brand strategy.

Fee: No

Contact Information:
Gail Stringer
Department Administrator, Design and Innovation

Tuesday, Dec. 2, 2014 from 10 a.m. to 11:30 a.m.
George S. Dively Building
11240 Bellflower Road
Cleveland, OH 44106-7166
United States
Speaker(s): Kamil Michlewski, PhD


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