Revitalizing the Mature Organizationhttps://weatherhead.case.edu/events/2008/06/17/revitalizing-the-mature-organization
Mature organizations create the greatest brands – but this privileged status is often accompanied by organizational complacency, vulnerability to new entrants and disruptive technologies, and incremental quality improvements. Many firms often get lulled into a false sense of security because business is in fact good. However, many mature firms operate in a climate of market saturation and excessive production capacity. As such, market growth rate slows down – leaving the mature firm unable to launch radical innovations needed to sustain marketability. Entrepreneurship is gaining a foothold because they are more sensitive, agile and responsive to customer needs. Established firms will struggle against market forces to remain relevant and competitive. Long-term survival requires a continual focus on renewal (revitalization) through innovation and transformational strategies. This program will help participants begin to construct the components of a revitalization strategy for their own organizations. Using a combination of presentations, video-based learning, small group exercises and discussion, participants will learn tools and techniques to assess their current environment and design transformation efforts for new growth.
James Van Doren
Weatherhead Executive Education
Weatherhead Executive Education Programs
||Tuesday, June 17, 2008 from 9 a.m. to 4:30 p.m.
||Sponsored by: Weatherhead Executive Education
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.