The very survival of today’s organizations is dependent upon successful innovation. Business growth is not just a matter of strong leadership and operational effectiveness. Thriving businesses constantly raise the stakes through their ability to re-invent themselves in ways that capture the loyalty of customers and the respect of shareholders. For innovation to work, however, managers and company leaders must know how to recognize sources of new opportunity and the methods for evaluating and exploiting them. They must organize resources appropriately to translate these opportunities into successful business strategies, and in the long run, understand how to safeguard their financial returns. Through integrated case studies, presentation, and group exercises, this program will give managers the knowledge and necessary skills for managing the innovation process, and the risk associated with it.
James Van Doren
Weatherhead Executive Education
Weatherhead Executive Education Programs
||Tuesday, May 20, 2008 from 9 a.m. to 4:30 p.m.
||Sponsored by: Weatherhead Executive Education
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.