Building, Marketing and Financing Consumer Value in Healthcare

Consumer directed healthcare is coming - probably sooner than we think - and it will change everything. As large numbers of consumers choose to have their own health savings accounts and bear significant risk under high deductible health plans, they will become better shoppers. Then they will discover healthcare system failures in pricing, wild variations in utilization and outcome, non-existent coordination of care and poor attention to service and convenience. The basis for management decisions in this new world will concern creating perceived value in both the selection of a health plan and the choice of actual health care services. This program will explore current and future ways to build real value, how to make sure perceptions match reality for customers and where to find the cash to make all of this work.

Fee: Yes

Contact Information:
James Van Doren
Weatherhead Executive Education
james.vandoren@case.edu
Phone: 216-368-6413
Fax: 216-368-0200

Website Resources:
Weatherhead Executive Education Programs

Wednesday, Jan. 16, 2008 from 9 a.m. to 4:30 p.m.
Sponsored by: Weatherhead Executive Education

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