Basic Marketing in Healthcare Organizations

Renowned expert Dr. Eric Berkowitz will share how the nature of marketing and the “marketing mix” decision elements common to consumer product companies apply to the healthcare industry, with practical approaches focused on customer value. Participants will learn the “how-to’s” of a market-based planning approach for determining the organization’s competitive differential advantage in consumer and provider markets.

Fee: Yes

Tuesday, Dec. 4, 2007 from 9 a.m. to 4:30 p.m.
Sponsored by: Weatherhead Executive Education

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