Market-Focused Education | Weatherhead School at Case Western Reserve University

Market-Focused Education

Pillar 1: Imparting Market-Focused Education

Two key insights emerged from the strategic planning process: 1) The strategic initiatives must be inherently connected to the marketplace's current and likely future needs; and 2) The marketplace demands a closer alignment between educational programs and specific industry sectors, and seeks professionals that can fill critical skills gaps. In response, we will focus our initial strategic initiatives on 1) Management of the Healthcare vertical and 2) Analytics and Data-driven Management. Other industry verticals and skill sets can be added in the future consistent with market-based trends.

Goal 1: Deliver vibrant, agile, market-aligned degree programs, majors and executive education offerings that consistently place our graduates at the forefront of their fields and advance our alumni's life-long learning.

Objectives Actions Measures
1.1 Build excellence in Analytics and Healthcare Management 1.1.1 Expand the adoption of analytics into existing and/or development of new analytics-based curriculum
  • Increase number of modules (case studies, exercises, courses)
  • Increase number of faculty with demonstrated expertise
  • Increase number of enrollments or credit hours taken
  • Increase number of students placed in roles in these focus areas
  • Increase number of industry advisors
1.1.2 Expand the focus on healthcare management by: (a) Adding content in the existing and new curriculum where appropriate; and (b) Developing new degree and executive education programs
1.2 Invest in the long-term success of MBA and Undergraduate program suite 1.2.1 Enhance the number and quality of incoming students in the MBA program, specialty master's programs, and undergraduate program suite
  • Increase proportion of CWRU freshman class choosing a major or minor at WSOM
  • Improve credentials of incoming students
  • Improve the ranking for the MBA program to be among top 50 and the undergraduate program to be among top 30 in U.S. News and World Report rankings
  • Increase # students enrolled in WSOM courses, majors, minors and programs
1.2.2 Evolve the portfolio of programs, concentrations, majors and minors to reflect market trends
1.3 Deliver alternative learning opportunities 1.3.1 Develop online and hybrid technology-driven learning models
  • Expand the number of online and hybrid degree and Executive Education program(s)
  • Increase faculty, staff, and student satisfaction with alternative learning experience
  • Increase # of experiential learning offerings and student participation (e.g., Case competitions, Treks, LEAD)
  • Increase # of alliances for alternative campus programs
  • Increase # of referrals from Executive Education to degree programs and vice versa
  • Award scholarships to Executive Education certificate holders for entry into degree programs
1.3.2 Expand experiential learning into every degree program
1.3.3 Develop alternative campus programs through alliances with other institutions
1.3.4 Build connections between Executive Education and degree programs
1.4 Emphasize continuous marketplace readiness of our students, and alumni 1.4.1 Integrate faculty in student recruitment and placement
  • Increase faculty participation in networking events and career fairs
  • Increase # of Internships and placements for all programs
  • Increase student participation in beyond the classroom opportunities
  • Improve student satisfaction and employer feedback regarding student readiness
  • Increase # of student collaborations and mentoring programs
1.4.2 Establish and sustain a formal recruitment network to boost placement quality and quantity
1.4.3 Supplement existing curricula with additional beyond the classroom opportunities for students to develop interviewing, case analysis, presentation, and interpersonal skills
1.4.4 Foster opportunities to connect students and alumni through speaker series, career development workshops, and school events
1.5 Build an infrastructure to monitor and react to marketplace demands 1.5.1 Implement a systematic review mechanism of programs every 3-5 years to reflect market trends
  • Review process in place
  • Annual review of program margins
  • Assign or hire role(s)
1.5.2 Establish processes for evaluating financial contributions and profit margins of programs
1.5.3 Identify liaison staff for Corporate Relations, Recruiting, Placement, Executive Education, and Development
Cover of the 2020 Strategic Plan