Student Works | Weatherhead School at Case Western Reserve University
Jarvis - Personal Concierge Concept

Jarvis - Personal Concierge Concept

Executive Summary

This project explored the emergence of autonomous vehicles, and the impact that autonomous vehicles will have on users and the transportation ecosystem. Our team focused primarily on the user perspective, and what effects autonomous vehicles would have on the user transportation experience. While Goodyear aims to increase engagement with its users, users are likely to become less engaged with their vehicles, and thus less engaged with Goodyear. What we found, however, was that although autonomous vehicles will likely cause users to be less engaged with cars in their current form, autonomous vehicles will actually increase user engagement in an entirely new way. Our research shows that autonomous vehicles will create a paradigm shift and completely change the way we think about and interact with our vehicles. We also found that the transition from using a manually driven car to a fully autonomous vehicle would leave a large physical and emotional gap between the user and the vehicle. In response, we designed Jarvis, a cross-platform digital concierge designed to connect users to their vehicles, giving them control and peace of mind during their transition from manually driven cars to fully autonomous vehicles. While the emergence of autonomous vehicles poses significant challenges for Goodyear and the rest of the transportation ecosystem, it also creates exciting new opportunities and possibilities.

Academic Year

Fall 2015 – Spring 2016

Team Members

  • Willem Botha
  • Borna Arjomandi
  • Yusuke Hashimoto
  • Manish Gupta