Student Works | Weatherhead
MOCA Cleveland: Opportunities for Connectivity

MOCA Cleveland: Opportunities for Connectivity

Executive Summary

In October of 2010, the Museum of Contemporary Art Cleveland ("MOCA") began a collaborative relationship with the Design in Management Course at the Weatherhead School of Management ("WSOM"). This engagement began our process of conducting in-depth research, defining problem statements, generating ideas and developing solutions for the key challenges MOCA anticipates facing during its upcoming transition period.

This report provides a summary of the organization's background and challenges, the WSOM solution, a practical model for implementation and relevant supporting information.

Academic Year

Fall 2010 – Spring 2011

Team Members

  • Ting-Ju Chang Chien
  • Dan Cuffaro
  • Cara Gilmore
  • Bernado O. Heredia
  • Shao An Wang