Department of Design & Innovation

Professor Youngin Yoo teaches a class of students

Manage by design.

Great managers are also designers—of processes, projects, strategies and systems. Today’s innovation-driven market demands dynamic business leaders ready with new alternatives, game-changing ideas and fresh perspectives on emerging problems in the world. Weatherhead School of Management’s Department of Design & Innovation was created to promote and nurture bold and innovative scholarship that anticipates and leads burgeoning business practice.

Weatherhead was the first to develop a Department of Design & Innovation. Launched in 2013, the Department of Design & Innovation merged the faculty members formerly in the Marketing and Policy Studies and Information Systems Departments. The department focuses on two core priorities:

  • Creating knowledge for generating novel and valuable products, services and systems.
  • Developing organizational leaders and entrepreneurs who are skilled in designing innovative, value-creating relationships with customers, stakeholders and society.

Learn more about the philosophy behind design management as an important aspect of management education.

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Faculty Spotlight

Rakesh Niraj
Rakesh Niraj, whose research deals with both analytical and empirical modeling of marketing strategy in areas like information sharing, price targeting and customer relationship management (CRM)

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