Area Coordinator for Marketing
Design & Innovation
Co-Director of MSM-Business Analytics Program
Director of Undergraduate Marketing Programs
PhD, Washington University in St. Louis
In the digital age, marketers collect and use a lot of data to understand customer behavior and formulate appropriate strategies. Rakesh Niraj's research deals with both analytical and empirical modeling of marketing strategy in such areas as information sharing, price targeting and customer relationship management (CRM). His recently published research, together with Jagdip Singh, looks at textual data generated by users in the context of reviews provided by peers and compares their impact to reviews provided by experts. He is teaching courses on measuring marketing performance, CRM and marketing metrics at Weatherhead. He is one of the co-directors of the MSM-Business Analytics program and expects to teach the advanced marketing models class in the spring semester of the program.