September 2019 - Digital Competencies
and Talent

xLab connects Weatherhead School of Management's 
tech-savvy students and faculty with corporate partners
to help them understand, adopt and implement new
business models for the digital economy.

xLab and CWRU partner with Innovation Research Interchange on Digital Futures Conference

On October 14-16, the 2019 Digital Futures Conference will gather an array of expertise in digital transformation to the campus of Case Western Reserve University. In partnership with Innovation Research Interchange (IRI)—a worldwide network of industry leaders driving innovation and growth—this first-of-its-kind summit in Cleveland will provide opportunities to learn directly from leaders in legacy companies who have led successful digitalization.

Speakers include Kathy Fisher, Chief Technology Officer of P&G; Sherry Neubert, Chief Information Officer of Goodyear; Sherry Sanger, Senior Vice President Marketing, Penske Truck Leasing; Moises Norena, Chief Innovation Officer of Moen; and many other senior leaders who will share their real experiences of digital transformation. Attendees will have an opportunity to assess their company's digital maturity using Digital First Framework, developed by Weatherhead
Professor Youngjin Yoo.  

Check out the impressive speaker lineup, the full conference schedule, and register today!

xLab members receive a discounted rate for Digital Futures! If you're a member and plan to attend, please email or call 216-368-2120 for further instructions. Early bird pricing ends on September 13 for general conference admission.

How do you escape culture and people traps for digital transformation?

It is easy to think that digital innovation is all about technology. However, two most frequently mentioned obstacles of digital transformation are culture and people. Technology is important, but culture and people are what makes digital transformation difficult for legacy companies. How can  you escape from cultural and people traps in order to pursue successful digital transformation?

How did Samsung do it?
Twenty years ago, Samsung was a second-tier consumer electronics manufacturer, often misunderstood as a subsidiary of Sony, its Japanese rival. Today, no one confuses Samsung with Sony. In fact, the revenue of Samsung was larger than the top-five Japanese electronics companies combined. Samsung has become one of the most innovative companies in the world. How did they pull that off?

Technology skill alone cannot lead digital transformation
As executive teams make decisions on the talent needed to lead their digital initiatives, experience in digital is outweighed by a person's ability to deliver results and their willingness to learn. Understanding that digital transformation is about organizational change and leadership - as much as it is about digital - is key to making the digital transformation work. Those who learn how to use digital tools to achieve corporate goals to drive the business and better serve customers will find success. Read more.

xLab Quarterly Roundtable Meeting

Digital Competencies and Talent – Is your Company Prepared and on Track?
September 13, 9:15 am - 1:00 pm @ Sears think[box]

Is your company recruiting the right talent? What does the digital workforce look like in the future? How does your company re-train the existing employees in the age of AI and design thinking? These are some of the issues we’ll explore at the xLab Quarterly Roundtable - Digital Competencies and Talent. 

Recent CWRU graduates and a current student will share what they’ve learned, what interests them, how they apply skills to projects, and how they envision their future careers. Professor Yoo will then lead a design workshop where participants will co-create an ideal digital competency training program for their current employees. You will leave the meeting with a basic template of your digital training program. 

This is an invitation only event available to xLab members. If you have interest in becoming an xLab member, visit xLab or contact us at 

Upcoming Engagement Opportunities
Learn more about Leading Digitization by Design 

Howard T. McMyler Memorial Lecture features Hal Varian, Chief Economist at Google

Digital Futures Conference