xLab: Building Digital Intelligence | Weatherhead

xLab: Building Digital Intelligence


xLab is a new initiative at Weatherhead School of Management dedicated to partnering tech-savvy students, faculty and industry talent with legacy and industrial native companies that are in need of digital transformation.

xLab partners faculty and students from the Weatherhead School of Management and the Case School of Engineering with Midwest corporations to understand, adopt and implement new business models to compete in the new digital economy.

Founded by Youngjin Yoo, Elizabeth M. and William C. Treuhaft Professorship in Entrepreneurship at Weatherhead School of Management, xLab will change the way companies operate and position them for success in a competitive digital world.

Become an xLab member and access the resources to build a customized digital business model. xLab will help companies realize the value and revenue from digital vs. physical assets. Companies will learn how to optimize existing assets, offer end-to-end consistent customer experience, enable IT infrastructure and data architecture toward digital, monetize data and up-skill existing employee talent.

Contact xLab@case.edu to learn more.