The Fowler Center is a leader in scholarship and research on business as an agent of world benefit. Discover some of the research initiatives and case studies the Fowler Center coordinates, find opportunities to learn more about sustainable value, or serve as an intern or fellow in the field of sustainability.
Quantum Leadership
A forthcoming management book from Fowler Center members, Quantum Leadership (anticipated release 2019) will feature a digital platform, global practitioner conferences, executive workshops, alliances with like-minded leaders & organizations, blogs, and journal articles.
AIM2Flourish
AIM2Flourish for Business as an Agent of World Benefit is a worldwide action-research initiative that uses Appreciative Inquiry (AI) to learn more about the role of business in society. The best of the uncovered innovations are profiled on AIM2Flourish.com and will be celebrated and recognized at the 4th Global Forum in 2017. (The 2002-2015 World's Inquiry Innovation Bank is now a historical repository for research and academic purposes.)
Case Study Library
Search sustainability-themed business cases that serve as teaching resources for faculty across management disciplines
Featured Case Study
Environmental Product Differentiation by the Hayward Lumber Company
The case traces the greening of Hayward Lumber Company, a family-owned company based in California. As an initial step toward serving an environmentally focused market niche, the firm began selling Forest Stewardship Council (FSC) Certified Lumber to meet a growing demand for green building materials in California’s central coast market. The company found that while supplying FSC wood afforded entry into the green builder market, horizontal expansion into higher margin green building materials created a greater opportunity for revenue enhancement.