The Fowler Center is a leader in scholarship and research on business as an agent of world benefit. Discover some of the research initiatives and case studies the Fowler Center coordinates, find opportunities to learn more about sustainable value, or serve as an intern or fellow in the field of sustainability.
The World Inquiry into business as an agent of world benefit is a worldwide action-research initiative that uses Appreciative Inquiry (AI) to learn more about the role of business in society. The best of the uncovered innovations are profiled in the Innovation Bank.
One of Ford Motor Company’s latest innovations is the Rouge Truck Plant, a facility that exemplifies ecological awareness and a commitment to wise use of natural resources. Ford has a history of environmental activism, and the construction of this plant is a great example of a sustainability initiative that works.
Case Study Library
Search sustainability-themed business cases that serve as teaching resources for faculty across management disciplines
Featured Case Study
Dedicated to offering high-tech solutions for environmental and social problems, a privately-owned Malaysian conglomerate, Petra Group, aimed to innovate the recycling of rubber waste. Since the 1990s, the group had tried to transform rubber waste using its patented DeLink technology to produce reusable rubber, which it branded as Green Rubber. Despite failing to make a sound industrial impact with the technology in the mid-1990s, the company wanted to reintroduce the eco-friendly solution in the new millennium.