Global Forum for Business as an Agent of World Benefit | Weatherhead School at Case Western Reserve University

Global Forum for Business as an Agent of World Benefit

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Optimistic. Bold. Transformational. These are the words people have used to describe the Global Forum for Business as an Agent of World Benefit. Patrick Cesceau the then CEO of Unilever and Honorary Chair of the first Global Forum along with C.K Prahalad described it as “an epicenter for sustainable innovation.”

A group of women conversing at a table

The Global Forum is an “Unconference” because it is more like a massive design studio—engaging, creative and action–oriented—than a typical convention. The Forum taps into the “whole system of strengths” and uses design tools from the world–renowned Appreciative Inquiry Summit method to enable and inspire individual, team and collective action. To be sure, the Forum offers groundbreaking workshops and amazing speakers, but what makes the Global Forum such a landmark event for many people is its mantra: “up with design.”