"Embedded Sustainability" in Fast Company
Posted 6.27.11Susan McPherson, Sr. Vice President, Fenton; Board Member, bPeace: One business book that I just completed was Embedded Sustainability: The Next Big Competitive Advantage by Chris Laszlo and Nadya Zhexembayeva. It powerfully stressed that sustainability can be a key driver for global change and that is something that all of us at Fenton (Communications) push every day. Instead, the authors described through many examples how embedding sustainability into the DNA of business strategy and operations will lead to future business success.
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