Laszlo and Zhexembayeva's Embedded Sustainabilty on Stanford University Press Blog
Posted 4.26.11What can businesses do to make a difference? Plenty, say authors Chris Laszlo (of the Fowler Center) and Nadya Zhexembayeva in their new book, Embedded Sustainability: The Next Big Competitive Advantage. As they point out in a recent article in the European Financial Review, "The linear throw-away economy, in which products and services follow a one-way trajectory from extraction to use and disposal, can no longer be supported, as we are simply running out of things to unearth and place to landfill. Consumers, employees, and investors are beginning to demand socially and environmentally-savvy products without compromise, while radical transparency is putting every company under a microscope."