Paul Hawken's new book is attracting lots of attention.
Project Drawdown will begin as a lavishly illustrated book and online database, to be released late next year. Its purpose is to re-frame the climate debate, by showing that solving the climate crisis will bring, not sacrifice, but “more security, more prosperity, more jobs, more well-being and better health,” Hawken said.
“Drawdown is about technologies and solutions that are in place, understood, measured, documented and growing,” Hawken told me by phone. “This is a path to opportunity and wellbeing, as opposed to a tax or a loss.”
Ordinarily, the announcement of a new book would not by itself be newsworthy, but Hawken has had so much influence over corporate sustainability in the US that his work merits attention. His books, The Ecology of Commerce and Natural Capitalism, the latter written with Amory Lovins and L Hunter Lovins, were among the first to point the way towards a sustainable global economy. He has advised CEOs at Ford, Walmart and Interface, the carpet company. At Greenbuild, which attracts 23,000 people, he’ll interview billionaire climate activist Tom Steyer and Maryland governor Martin O’Malley, key allies in the climate debate