E-Marketing | Weatherhead School at Case Western Reserve University


3.00 credit hours

Using a combination of lectures, cases, and hands-on projects, the course examines how the Internet influences all the key aspects of marketing, including marketing strategy, pricing, advertising, segmentation, marketing research, retailing, distribution channels, and international marketing. Additionally, the course will cover more Internet specific topics such as privacy, wireless web, sales force automation, and emarketplace models. The course incorporates both business-to-business and business-to-consumer outlooks.

No Syllabus Available

Kevin Flynn (Spring 2020)

NOTE: Instructors and offerings vary by semester. Visit the Schedule of Classes for the most up-to-date information.