Marketing Models & Digital Analytics

3.00 credit hours

Models & analytics suitable for digital marketing data are the focus of this course. The objective to develop analytical skills for making intelligent decisions about marketing investments that create value and build competitive advantage. In short, to build capabilities for marketing ai-analytics for insights. The course content and assignments are designed to (a) enable student learning by using real- world problems and data, (b) emphasize the Problem-Data-Analytics interdependence for effective problem solving, and (c) engage with thoughtful practitioners of digital data analytics to inform current practices and opportunities.

No Syllabus Available

Jagdip Singh (Fall 2017)

NOTE: Instructors and offerings vary by semester. Visit the Schedule of Classes for the most up-to-date information.