Managerial Marketing

3.00 credit hours

This course focuses on managing marketing as a process of creating value and mutually desirable exchanges of values. That is the foundation of a customer orientation and a central theme of market-driven management. Methods for strategic marketing planning, understanding buyer behavior, market analysis, segmentation and devising integrated marketing programs are introduced. Creating customer value and competitive advantage in worldwide markets is the central theme.

Sample Syllabus (login required)

Nathaniel Hartmann (Fall 2018)
NOTE: Instructors and offerings vary by semester. Visit the Schedule of Classes for the most up-to-date information.