Business Marketing | Weatherhead School at Case Western Reserve University

Business Marketing

3.00 credit hours

This course focuses on concepts and practices of business-to-business marketing of products and services. It also examines how rapid technological change impacts industrial markets. Topics covered include: buyer-seller relationship building, competitive bidding, developing markets for new materials and value-based pricing strategies. Marketing to the government, marketing of intellectual property and marketing-R&D-manufacturing interface issues will also be explored.

No Syllabus Available

Mohan Reddy (Fall 2022)

NOTE: Instructors and offerings vary by semester. Visit the Schedule of Classes for the most up-to-date information.