Marketing Management | Weatherhead School at Case Western Reserve University

Marketing Management

3.00 credit hours

This is an introductory marketing course designed to provide students with the concepts and theories necessary for understanding the fundamental principles of marketing and its role in any organization. Students will learn concepts such as marketing orientation, marketing-mix, relationship marketing and service logic, as well as behavioral theories of customer response and strategic frameworks of customer brand management. Students develop capabilities for understanding marketing issues in real world situations and to create and implement basic marketing plans.

Sample Syllabus (login required)

Robert Widing (Fall 2020)

NOTE: Instructors and offerings vary by semester. Visit the Schedule of Classes for the most up-to-date information.