Managerial Marketing I | Weatherhead School at Case Western Reserve University

Managerial Marketing I

1.50 credit hours

This course is part one of the Core Marketing Management class, as taught in typical MBA programs, including our own. Marketing management is defined as the 'art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value' (Kotler and Keller 2012, p. 3). This course addresses the management challenges of developing products and services that profitably deliver value including selecting target markets and designing the best combination of marketing variables to carry out a firm's strategy.

No Syllabus Available

Gretchen Harnick (Spring 2023)
NOTE: Instructors and offerings vary by semester. Visit the Schedule of Classes for the most up-to-date information.