Visiting Committee – Philip Alexander | Weatherhead

Visiting Committee – Philip Alexander

Philip  Alexander, Weatherhead Visiting Committee

CEO, Pragmatic Marketing

Philip Alexander has spent more than two decades on the front lines of senior-level and international marketing, witnessing firsthand how some of the world's leading companies managed their brands and envisioning a better way. In 2000, he founded BrandMuscle Inc. Before starting BrandMuscle, Philip spent more than 19 years in senior marketing positions with national and international retailers. Most recently, he served as vice president of brand management for Pearle Vision, a leading optical retailer with over 1,300 locations worldwide. Before that, Philip was vice president of marketing for Western Auto, a subsidiary of Sears, Roebuck and Co., with 1,500 stores in the United States and Puerto Rico, where he was responsible for marketing and advertising. He also served on the Sears Marketing Council.

In September 2002, Smart Business News awarded Philip its “2002 Visionary in Innovation” award for creating BrandMuscle’s breakthrough solution for the marketing and advertising industry. At Case Western Reserve University, Philip serves on the Advisory Board for the Institute for the Integration of Management and Engineering and is also on the visiting committee for the Case Weatherhead School of Management. Philip was a member of the steering committee for the Regional Talent Network (RTN), which aims to improve the region’s ability to prepare residents for jobs and to fill high-demand positions in Northeast Ohio. Philip also serves on the board of the Northeast Ohio Software Association (NEOSA) (, was a mentor for the Civic Innovation Lab, and is a founding member of TiE Ohio (

Philip’s industry experience, combined with a Master’s of Business Administration, with a concentration in Marketing and Information Systems from Weatherhead at Case Western Reserve University, inspired his vision to revolutionize how companies manage their brands.