Dave Liederbach is IBM’s Vice President for Global Strategy and Sales Transformation. He assumed this role in January 2011 and is responsible for driving IBM’s Sales and Distribution strategy and global sales operations.
Before his current post, Dave was General Manager for the IBM Strategic Outsourcing (SO) business within IBM’s Global Technology Services (GTS) division. Dave’s SO leadership and field experience provided an excellent framework for his mission to lead, transform, and grow IBM’s outsourcing business.
Dave’s career has been characterized by diverse leadership roles, including finance, business management, sales, marketing and product marketing, geographic and global executive assignments. He is currently a member of IBM’s senior leadership team, the Integration & Values Team.
Prior to his current appointment, Dave was General Manager, Global Technology Services, with profit and loss responsibility for IBM’s government, healthcare, education, and life sciences services business. He achieved double-digit growth in a low growth marketplace and significantly increased client satisfaction and profitability. This appointment succeeded an assignment as Vice President, Healthcare Industry (2002).
From 2000 to 2001, Dave served as world-wide Vice President, Small and Medium Business Services and Distribution Channels Marketing, where he led channels strategy, development and business management for mid-market accounts. During this period, he also held an assignment as Executive Assistant to then IBM Chairman and CEO Lou Gerstner.