Robert Widing, PhD

Robert E. Widing II, PhD
Albert J. Weatherhead III Professor of Management
Professor, Design & Innovation

A native of southwestern Pennsylvania, Rob Widing is equally a citizen of the world. Before becoming dean of Weatherhead, Widing served as dean, managing director, and professor of marketing at the Macquarie Graduate School of Management in Sydney, Australia. He previously held the Coles Myer Chair of Retailing and Marketing and served as associate dean of graduate studies at the University of Melbourne. His more than 20-year residency in Australia, where he holds dual citizenship, was punctuated by time spent as provost and professor of marketing at the Thunderbird School of Global Management, an honorary appointment at Thammasat University in Bangkok, and a conjoint professorship with Universitas21 in Singapore.

Widing obtained his bachelor’s, master’s and doctoral degrees from the Ohio State University and served as assistant professor of marketing at Weatherhead from 1988 to 1993. As a scholar, his many awards include Australasia’s highest marketing research honor, the Distinguished Marketing Researcher Award from the Australia-New Zealand Marketing Academy. Named a “Top-Ten” marketing researcher in Australasia and Asia by the Journal of Marketing Education, Widing has also garnered praise as a teacher, including a Businessweek designation as an “outstanding faculty member.”

His administrative career has included such notable achievements as developing Macquarie’s first interdisciplinary degree (in social entrepreneurship), launching three new degree programs at Thunderbird, and growing the number of full-time marketing faculty at the University of Melbourne from one to 10--as enrollment in marketing courses shot up.  

An unapologetic Steelers fan, Widing and his wife Judi—who supports the Browns—have three grown children.