New research says that consumers are aware of, and sensitive to, companies and their brand alliances. Newmeyer and her co-authors look at consumer perception of co-branding, which is much higher than companies assume.
Report Showcases Weatherhead's Support of the UN Global Goals for Sustainable Development
Karen Braun Named Top Undergraduate Business Professor for 2018
Organizational Behavior Professor Presents as Keynote Speaker at Dubai Annual Conference
Weatherhead Jumps 14 Positions in 2018 Businessweek MBA Ranking
In the Peter B. Lewis Building—the home of the Weatherhead School of Management—there are no right angles. Our learning environment is constructed to inspire innovative ideas and incorporate design thinking in all of our programs. Weatherhead’s degrees are infused with strength-based management principles that encourage students to view business as an agent of world benefit. Learn breakthrough business concepts from the people who invented them. Discover the Weatherhead difference.
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