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The primary goal of this course is to provide an understanding of entrepreneurship and the entrepreneurial process. The course will broaden a basic understanding obtained in the functional areas as they apply to new venture creation and growth. Offered as ENTP 429 and PLCY 429.

This course explores the financing of entrepreneurial new ventures. The primary focus of the course will be the various financing methods and mechanisms available to entrepreneurs. This will involve understanding: estimation of capital requirements, bootstrap financing, angel investors, venture capitalists, private placements, firm valuation and initial public offerings.

(See PLCY 441.)

As information becomes more abstract and therefore more difficult to perceive directly with one's sense, sonic and visual presentation become more important than ever. Designing systems that take advantage of people's aesthetic sensibilities is an area wide open to the enterprising and inventive entrepreneur. This course will interest those who think that artists have a say about how sound and graphics and words might be put together. The course examines aesthetic issues that arise in the development of multimedia. It focuses on creative integration of video, audio, and graphics particularly for the web, interactive CDs, and virtual reality.

The course provides M.B.A. and Law students an understanding of legal issues that need to be addressed in the development of digital business at the level of web site management and transactions. The course also highlights the critical role of technology as a source of new legal requirements and also as a means to address and enforce legal requirements that are critical in conducting on-line business (e.g., demand for authenticity, or non-repudiation). The course is organized as a series of topics that focus on critical aspects of e-business development and its legal enforcement and regulation. Covered topics include: web site development and contractual issues related to it, business transactions and theirenforcement, security, privacy, intellectual property rights, consumer protection, international juridical issues, and e-business regulation.

Knowledge management has emerged as an important managementpractice in organizations and many firms use advanced information technology to support effective knowledge creation and sharing. This course covers technical, behavioral, and organizational bases for effective management of knowledge in organizations. Topics that are covered include: knowledge management systems, knowledge creation, knowledge transfer, communities of practice, managing mobilized knowledge, knowledge management and corporate strategy, and knowledge management in multination corporations.Prereq: MIDS 409, MBAC 423.

Standards-based technology is used to help solve complex information system problems in modern organizations. This course brings together component-based development approaches in the context of doing business on the global Internet and on corporate intranets. Enabling technologies are based on published and defacto Internet standards including HTTP and HTML, CGI/API and Perl, CSS, JavaScript, ActiveX, XML, CORBA/DCOM, and SSL/SET. Students are encouraged to contribute to a team effort to design, implement, and integrate an appropriate solution to a selected business problem in electronic commerce or distance learning. They will also develop competency in the foundation technologies.

Using a combination of lectures, cases, and hands-on projects, the course examines how the Internet influences all the key aspects of marketing, including marketing strategy, pricing, advertising, segmentation, marketing research, retailing, distribution channels, and international marketing. Additionally, the course will cover more Internet specific topics such as privacy, wireless web, sales force automation, and emarketplace models. The course incorporates both business-to-business and business-to-consumer outlooks.

This course addresses the entrepreneurial/intrapreneurial process of commercializing an idea for a market opportunity. Students select an opportunity and develop a deployable, one-year market entry program and a five-year strategic marketing program. Emphasis is on the entrepreneurial marketing decision process, including defining the business, defining the market, specifying customer perceived value, assessing competitive capability and advantage, identifying and properly using secondary and primary information, and deploying marketing programs throughout the organization and the supply chain. Prereq: MKMR 403 or MBAC 424.

This course views the supply chain (including the distribution channels) as a multi-organization business system that enables customers at all points in the system to acquire the benefits/value they want in the way they want to acquire them. It is a collaborative human network creating customer and shareholder value throughout the system. Strategic and tactical management topics include specifying customer desired value, assessing network members' (suppliers, producers, distributors, and customers) abilities to create it, and consequently allocating decisions, tasks, and rewards to members. Emphasis is on structure, communication, motivation, and control/discipline to encourage effective implementation throughout the supply chain system. Offered as MKMR 307 and MKMR 407 and OPMT 407.

This course concerns the management of operations in e-commerce and other kinds of services. E-commerce absorbs more course time than any other type of service, but we also examine other settings such as financial services, health care, information systems, and transportation. There are modules on the similarities and differences of operations in e-commerce versus other service industries, structures of service industries, design of services, profitably utilizing service capacity, enhancing the quality of services, and managing service projects. Topics in capacity management include revenue management, queueing models, and simulation. A recurring theme is the integration of service operations with marketing, finance, and information systems. Prereq: MBAC 425 or OPMT 405 or equivalent.

Project management is concerned with the management and control of a group of interrelated tasks required to be completed in an efficient and timely manner for the successful accomplishment of the objectives of the project. Since each project is usually unique in terms of task structure, risk characteristics and objectives, the management of projects is significantly different from the management of repetitive processes designed to produce a series of similar products or outputs. Large-scale projects are characterized by a significant commitment of organizational and economic resources coupled with a high degree of uncertainty. The objective of this course is to enhance the ability of participants to respond to the challenges of large-scale projects so that they can be more effective as project managers. We study in detail up-to-date concepts, models, and techniques useful for the evaluation, analysis, management, and control of projects.

Enterprise resource planning is the dominant system by which companies translate the needs from their customers into the detailed plans that the company must perform to meet the customer needs, and the resulting support the company will need from its suppliers. Both quantitative and qualitative techniques for performing all the functions involved in this process provide the focus for this course. The quantitative analysis will be supported by microcomputer software available in the Weatherhead computer lab.