Research

How Quality Drives the Rise and Fall of High-Tech Products

Authors

• Rakesh Niraj
• Gerard J. Tellis
• Eden Yin

Published

MIT Sloan Management Review, 4 ed., vol. 52, pp. 3, July (3rd Quarter/Summer) 2011

Abstract

The conventional wisdom is that products that have a strong established base of users can often trump higher-quality alternatives. But recent research suggests otherwise.