Writing with Purpose, Clarity, and Confidence

Business writing has evolved dramatically in our fast-paced, technologically-savvy culture.  Gone are impersonal documents full of arcane expressions, redundancies, and convoluted syntax.  The focus today is on facilitating the reader’s task through 1) a plain, elegant, and coherent style, 2) clear organization, and 3) good-looking design.

In this program, participants apply the principles of clear, precise, effective communication to various forms of writing – from everyday emails to sensitive letters and formal reports.  The interactive presentation format makes learning stylistic issues fun – and not a chore.  The session mixes discussion with small group exercises and individual work.  Participants are encouraged to ask questions and become actively engaged with their own learning.  Everyone receives a comprehensive self-study manual for continuing professional development.

Topics

• Gathering and organizing thoughts
• Clarifying purpose and audience
• Writing with brevity, clarity, and coherence
• Using proper email etiquette
• Building goodwill in difficult situations, including complaints and bad news letters and memos
• Writing to persuade and/or sell your services
• Analyzing a model report format

Learning Outcomes

As a result of attending this program, participants will:

• Humanize and modernize their business prose
• Improve the quality of emails they send and receive
• Increase the impact of their messages with words of precision and power
• Achieve greater clarity, conciseness and emphasis
• Write with greater confidence

Who Should Attend

Those who routinely write and/or edit strategic and sensitive letters and memos or reports, proposals and other complex, technical material.

Costs

Individual Participants: $645
Package Pricing: 1 class day per participant

Available Discounts